YouTube vs Facebook Ads 2023

YouTube VS. Facebook Ads: The Ultimate Showdown for 2023 🥊

Part 1: Intro

“YouTube vs. Facebook Ads: The Ultimate Showdown for 2023 🥊” – Just reading that title gets the wheels spinning, doesn’t it?

As marketers and business owners, we are constantly seeking platforms to invest our advertising budget. This article aims to provide us with an answer: should we prioritise YouTube or Facebook? Personally, I’m tired of relying on guesswork. I want information on where my budget can yield results. I believe you share the sentiment! Therefore, in this series of blog posts, I will guide you through the insights derived from this article. We’ll look at:

  • The pros and cons of each platform
  • Interesting stats comparing YouTube vs. Facebook
  • And ultimately, which platform comes out on top in 2023

I’ll also add some extra context, insider tips, and real-world examples from my own experience running ads. My goal is to help you make the smartest, data-driven decision for your business when it comes to YouTube vs. Facebook ads.

Let’s dive in!

 

Part 2: YouTube Ads: Pros and Cons

YouTube, the search engine globally following Google

YouTube, the search engine globally following Google, holds immense potential, with its user base of over 2 billion logged-in individuals actively seeking content. This creates an opportunity for businesses aiming to reach video-oriented audiences. However, it’s important to acknowledge that YouTube ads also come with drawbacks.

 

Advantages of YouTube Ads

  • Precise targeting options. On YouTube, you have the ability to target users based on factors such as demographics, interests, behaviours, keywords, placements, topics, and more. This allows you to focus specifically on the desired audience for your ads.
  • Powerful video format – Video content can educate and engage viewers better than other formats. And YouTube viewers are there specifically for video.
  • True intent – People on YouTube are actively looking for content, not just scrolling passively. This means a video ad could reach someone right away, as they need what you’re offering.
  • Measurable results – YouTube gives excellent analytics, so you can see views, clicks, traffic sources, demographics, and more to optimise efforts.

 

Drawbacks of YouTube Ads

  • Expensive – Video ads are costlier to produce. Plus, YouTube charges higher CPM rates as viewers are less likely to skip videos compared to regular display ads.
  • Limited targeting – While improved lately, targeting options on YouTube still don’t match the advanced options Facebook offers.
  • Lower management control – You don’t have as much say in editorial guidelines or ad policies on YouTube vs. Facebook.
  • More competition – Popular keywords and placements see a lot of advertiser competition, driving up costs.

YouTube offers outstanding video-focused targeting, intent-based reach, and measurable results. But costs are higher and targeting options are more limited than on some other platforms.

 

Part 3: The Benefits and Drawbacks of Facebook Ads

Benefits and Drawbacks of Facebook Ads

With a total of 2.96 billion active users, Facebook unquestionably dominates the social media landscape. As a result, countless businesses have experienced success through their utilisation of Facebook ads. However, it is essential to consider the advantages and disadvantages that come with this platform when determining how to allocate your advertising budget.

 

Pros of Facebook Ads

  • Unmatched reach. The sheer magnitude of Facebook’s user base provides an opportunity to showcase your ad in front of 3 billion individuals.
  • Sophisticated targeting capabilities. Thanks to its ability to gather a large amount of user data, Facebook enables advertisers to engage in refined targeting strategies based on interests, behaviours, demographics, lookalike audiences, and more.
  • Lower costs – While increasing over time, Facebook ad costs are typically cheaper overall than YouTube on a CPM basis.
  • More ad options – Beyond regular video and display ads, Facebook also offers Stories ads, Messenger ads, Dynamic Ads, and more, with the ability to retarget.
  • Familiar environment – For users, seeing ads while scrolling through Facebook feels like part of the experience, leading to higher tolerance and acceptance.

 

Drawbacks of Facebook Ads

  • Ad fatigue – Precisely because ads feel ubiquitous on Facebook, users can develop “banner blindness” and simply tune them out.
  • Decreasing engagement – Facebook engagement has dropped year-over-year, meaning fewer likes, shares, and comments on both organic and paid content.
  • Less intentPeople browsing Facebook are often there for personal entertainment, not commercial intent, so they may not want to see ads.
  • Less measurement – While improving, analytics and measurement capabilities still lag behind Google and YouTube in areas like viewability and attribution.

Facebook brings unprecedented targeting scale and options, but engagement and intent challenges lead some brands to see better returns elsewhere.

 

Part 4: YouTube vs. Facebook Stats Comparison

YouTube vs Facebook Ads: The Ultimate Showdown for 2023 🥊

Now that we’ve looked at the pros and cons of each platform, let’s compare some key YouTube vs. Facebook advertising stats for additional perspective:

MetricYouTubeFacebook
Monthly Active Users2+ billion2.96 billion
Avg. Video Completion RateOver 60%Varies, often <50%
Avg. CPM (Cost Per Thousand Impressions)$20-$30$10-$15
Avg. CPC (Cost Per Click)$0.10-$0.30$0.05-$0.25
Avg. Viewability RateOver 90%70-75%
Top Ad TypeVideoDisplay
Key Targeting OptionsTopics, keywords, placements, audiences, and demographicsInterests, behaviours, lookalikes, and detailed demographics
Popular Ad Length15-30 seconds<10 seconds

Reviewing this data, we see Facebook has the edge for now in overall reach and precise targeting, but faces rising engagement challenges. YouTube, meanwhile, shines for video completion rates, viewability, and intent-based targeting, though costs are higher. So ultimately, it comes down to your goals, target audience, and budget to determine which platform may drive the best results.

 

Part 5: The Verdict – Which Platform Wins in 2023?

We’ve covered a lot of ground comparing YouTube vs. Facebook ads! By now, you should hopefully have a solid grasp of the pros, cons, and key metrics for each platform. So all that’s left is to declare a winner: which platform comes out on top for ads in 2023?

Well, based on the targeting, video performance, and measurable results we’ve discussed…

✅ For video ads, YouTube is the winner in 2023!

YouTube offers unparalleled access to video-centric audiences actively looking for content. And ads on the platform drive stronger video completion rates and viewability than Facebook currently achieves. However, I would not discredit Facebook entirely. The platform still offers unprecedented targeting scale and options through its vast troves of user data. So for many advertisers, the optimal strategy is to leverage both YouTube and Facebook ads to maximise reach and results. Each platform offers strengths the other lacks.

The best approach is to set clear campaign goals, test ads systematically on each platform, and analyse the data to determine the ideal budget allocation between the two. And the mix may change over time as costs, competition, and platform capabilities evolve. But for now, YouTube takes the crown when it comes to video advertising results.

I hope breaking down this informative YouTube vs. Facebook ad comparison blog provided value! Please let me know if you have any other questions. Now get out there, set up some test campaigns, and see which platform delivers the strongest ROI for your business! 💪

 

Part 6: Key Takeaways and Next Steps

YouTube vs Facebook ads - who is the winner?

We’ve covered a lot of ground comparing YouTube and Facebook ads! Let’s recap the key takeaways:

YouTube Pros

  • Strong video completion rates
  • Viewability over 90%
  • Intent-based targeting
  • Measurable analytics

YouTube Cons

  • Higher ad costs
  • More limited targeting options

 

Facebook Pros

  • Massive potential reach
  • Advanced interest or behaviour targeting
  • Lower CPM ad costs
  • More ad format options

Facebook Cons

  • Decreasing engagement
  • “Banner blindness”
  • Less intent from users

 

The Verdict

For video ads in 2023, YouTube comes out on top thanks to video performance and intent-based targeting. However, most brands should leverage both platforms using best practices.

 

Next Steps

  • Set clear campaign goals
  • Test different ad types on both platforms
  • Analyse results and optimise based on data

I know that was a lot of information to digest! So what questions do you still have about YouTube vs. Facebook ads? Let me know in the comments.

 

To take action on these insights right away:

  • Sign up for free YouTube and Meta Business accounts
  • Explore both platforms’ advertising options
  • Start building basic video and display campaigns
  • Set aside a testing budget to learn what works for your business

Then analyse the data to determine the ideal ongoing budget allocation. This will help you maximise ROI across YouTube, Facebook, and any other ad platforms you use.

I’m also happy to offer 1-on-1 consulting to help implement these best practices. Just let me know! Now get out there and start testing—your ideal ad platform mix is waiting to be discovered!

 

Part 7: Wrap-Up and Invitation

YouTube vs Facebook ads in 2023 - by eliteluxuryclass.com

We’ve reached the end of this in-depth 7-part series comparing YouTube vs. Facebook ads in 2023!

To quickly recap:

  • We broke down the pros and cons of each platform
  • Dove into key stats contrasting YouTube and Meta
  • Determined YouTube is the top platform for video ads this year
  • And we discussed best practices for allocating budgets across platforms

 

My goal was to help you make smart, data-driven decisions about your ad investments. So what key takeaways will you apply to your business after reading this post? And what other advertising topics would you like me to cover in the future? I’d love to hear your thoughts and questions! Just leave them in the comments below.

I also offer 1-on-1 ad strategy consulting for those looking for hands-on guidance. So feel free to reach out to me if you’d like to discuss this further. Either way, thanks so much for reading, and happy optimising!

 

FAQ

 

Understanding YouTube Ads

YouTube ads can definitely be annoying, especially when they interrupt videos you want to watch. But they help fund the platform and content creators. In 2023, YouTube ramped up ads to increase revenue. You’re seeing more unskippable ads as they try to force views. Compared to the pre-2020 days, ads have at least doubled based on my binge watching experience 😅.

But are YouTube ads effective? Absolutely. With over 2 billion monthly active users, it’s a prime place to find customers. YouTube ads work best for:

  • Video content and tutorials
  • Brand awareness campaigns
  • Remarketing to site visitors
  • App install campaigns

YouTube ads are part of the Google Ads network. So you manage them in the same Google Ads interface as search and display ads.

 

What is up with YouTube ads? They are annoying.

Totally get it. Ads disrupt our viewing experience. But just remember they help keep YouTube free and support video creators financially. YouTube has been ramping up ads recently to increase profits. The good news is you can get an ad-free experience with Premium.

 

Why am I suddenly getting so many ads on YouTube in 2023?

In 2023, YouTube really started cramming in more ads to boost revenue. Viewers now see way more ads – both in number and length – compared to the past. YouTube knows we’re a captive audience, so they maximize ad inventory.

 

Why are YouTube ads unskippable now?

Unskippable ads guarantee views for advertisers, allowing YouTube to charge more. They know we can’t avoid 15-30 sec unskippables, especially mid-video. More ad views = more $$$.

 

Does YouTube have more ads now compared to before 2020?

Absolutely. By my estimate YouTube now shows 2-3X more ads compared to pre-2020. Mid-video ads used to be rare – now they’re unavoidable. Plus more unskippables. YouTube ad load has grown dramatically.

 

Costs of YouTube Ads

Prices vary based on your targeting, but most YouTube ads cost between $0.10 – $0.30 per view.

Here are some estimates on common YouTube ad formats:

  • 30-second video ad – $20-$50 per 1,000 impressions
  • 15-second commercial – $15-$35 per 1,000 impressions
  • 1,000 video views – Around $100-$300 depending on your niche

For 1 million views, YouTube pays content creators around $2,000-$4,000 through their Partner Program. But YouTube keeps ~45% of ad revenue, so they make much more per 1 million views. YouTube doesn’t publicly share their exact ad rates. But based on calculations, they likely make $7,000 – $10,000 per 1 million video ad views.

YouTube Premium (ad-free YouTube) costs $11.99/month in the U.S. This high pricing helps fund the platform and content creators.

Overall YouTube ads are comparable or cheaper than Google text ads. But prices vary based on competition and targeting for each platform.

 

How much does 1,000 views cost YouTube ads?

The average cost per 1,000 YouTube ad views ranges from $100–$300 depending on factors like audience targeting and ad length. So for example, a 30-second YouTube ad targeted to a broad audience costs ~$25 per 1,000 views. Prices drop as targeting gets more specific.

 

How much does YouTube pay for 1 million views?

For creators, YouTube pays around $2,000–$4,000 per ONE MILLION ad views on average. But they keep 45% cut so they make $7,000–$10,000 per million views.

 

How much does YouTube pay for 100 ad views?

My estimate is YouTube pays creators $0.20–$0.40 per 100 ad views. After their 45% cut, YouTube earns around $0.35–$0.75 per 100 ad views. These are ballpark figures but give an idea.

 

How much is YouTube ad-free?

An ad-free YouTube experience costs $11.99/month for YouTube Premium in the U.S. Expensive but some feel it’s worth avoiding constant ads.

 

Are YouTube ads more expensive than Google Ads?

YouTube video ads generally cost MORE than Google search/display ads. For example, 1,000 YouTube ad views runs ~$100–$300 depending on targeting. Whereas text ads cost $1–$2 per click. However, YouTube offers massive reach at reasonable CPMs.

 

Are Google Ads more expensive in 2023?

Yes, Google Ads costs are up in 2023 due to inflation and increased competition. Clicks now run $1–$3 depending on keywords. And more searches are triggering ads vs organic results. Expect Google Ads pricing to keep rising.

 

Ad Avoidance

If you want to remove YouTube ads, Premium is the only legit way without modding. Unfortunately there are no free, legal methods to watch YouTube ad-free in 2023. I don’t recommend ad blockers since they hurt content creators. But if you must block YouTube ads, uBlock Origin does the best job.

 

How do I stop ads on YouTube?

Options:

  1. Get YouTube Premium for $11.99/month (no ads + background play)
  2. Install an ad blocker extension like uBlock Origin (works but hurts creators)

No free, legal way exists currently to remove YouTube ads otherwise.

 

How can I watch YouTube without ads in 2023?

Unfortunately YouTube doesn’t allow ad-free viewing without paying in 2023. Premium is the only legit way at $11.99/month. Using an ad blocker technically works but is against YouTube policy. No free ad-free option exists anymore.

 

Can I watch YouTube without ads but for free?

There is no free way to watch YouTube without ads anymore as of 2023. They previously allowed certain regions to trial ad-free viewing but discontinued it. Your only options are paying for Premium or using an ad blocker. But blockers violate policy.

 

What are the primary goals for advertising on YouTube?

Goals could include:

  • Increase brand awareness
  • Generate leads/sales
  • Promote content
  • Drive traffic to your site
  • Engage your target audience

Start by identifying 1-2 primary goals so you can properly track performance.

 

Who is the target audience for advertisers on Youtube? Can you provide details about their demographics, interests, and online behaviors?

Clearly define your target audience for YouTube ads, including:

  • Age range
  • Gender
  • Location
  • Interests & hobbies
  • What content they consume on YouTube
  • Pain points & problems
  • Stage in buyer’s journey

These details allow proper audience targeting and optimization.

 

What type of video content are people planning to create for YouTube ads? Educational, promotional, testimonial?

Consider making:

  • Explainers showing how your product works
  • Testimonials from happy customers
  • Behind-the-scenes company videos
  • Educational tutorials
  • Promotional ads showcasing offerings

Match video content to audience interests and your campaign goals.

 

Do people have a specific budget in mind for YouTube advertising campaigns?

Determine an average monthly budget and set caps on:

  • Cost per view
  • Daily spend
  • Frequency caps

Continuously optimize for better ROI. Start small if unsure.

 

Comparisons with Other Platforms

  • TikTok – Video ad costs are similar to YouTube, around $10 per 1,000 views.
  • Google Ads – Text ads cost $1-$2 per click in most industries. Video ads are comparable to YouTube.
  • YouTube vs. Google Ads – Google Ads allow more custom audience targeting options. But YouTube provides a dedicated video audience. Both are powerful together. Yes, YouTube ads and Google Ads are connected via the Google Ads platform.
  • YouTube vs. Facebook Ads – Most experts agree YouTube ads perform better for customer conversion and scaling campaigns today.[2] However, Facebook still wins for hyper-targeted branding.
  • Amazon Ads – More expensive at $1-$2 per click, but Amazon offers unique ecommerce targeting to sell products.

I recommend testing both YouTube and Google Ads together. When used effectively, they deliver great returns on ad spend for building brands and generating leads/sales.

 

Other FAQs

Should I watch YouTube ads? Up to you! But watching 5-15 sec ads helps fund creators. Premium removes all ads.

Does YouTube pay for ads or views? YouTube pays creators based on ad views, after taking their large % cut.

YouTube alternative? Unfortunately there are no ad-free YouTube alternatives with comparable audience size and content but here are some suggestions:

  • Rumble – Lacks censorship but has a bad interface currently
  • Odysee/LBRY – Gaining popularity, fairly low censorship
  • Freetube – A private YouTube client that can be installed locally

 

Resources:

[1] https://www.entrepreneur.com/growing-a-business/youtube-vs-facebook-ads-which-is-better-heres-your/450880
[2] https://www.reddit.com/r/privacy/comments/rmvxwf/any_good_youtube_alternatives/?rdt=53189
[3] https://penji.co/youtube-ads-vs-facebook-ads-which-is-best-for-your-business/
[4] https://www.reddit.com/r/DistroKidHelpDesk/comments/166szjf/youtube_ads_vs_youtube_red_vs_youtube_audio_vs_5/
[5] https://flamingostrategies.co.uk/help-zone/blog/youtube-ads-vs-facebook-ads-which-one-should-your-business-choose/

[6] https://support.google.com/youtube/answer/2467968?hl=en
[7] https://chaosmap.com/questions-youtube-advertising/
[8] https://www.hollywoodreporter.com/business/digital/youtube-top-10-ads-2023-list-leaderboard-1235506080/
[9] https://www.socialchamp.io/blog/youtube-advertising/

 

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