YouTube Ads vs Facebook Ads

Digital Advertising Showdown: YouTube Ads vs Facebook Ads – Who Wins? ๐ŸฅŠ

Part 1: Introducing the Key Players

“Sup dudes and dudettes! What’s crackin’? Today we’re diving into a spicy debate: YouTube Ads vs. the almighty Facebook Ads. Which advertising platform reigns supreme? I’m your host, Sebastyan Papp, and in this wild blog post, we’ll compare the two heavyweights of digital advertising to see which packs more punch for your marketing budgets.”

In one corner, we have YouTube Ads, the video advertising platform owned by Google. In the other corner, there’s Facebook Ads, the social media giant that has made significant strides in the realm of digital advertising.

YouTube Ads vs Facebook Ads - Who Wins? ๐ŸฅŠ

This article aims to explore and compare the advantages, disadvantages, costs, and performance of both platforms. It features insights from marketing expert Sebastyan Papp, who possesses knowledge in all aspects of marketing. We will utilise his commentary and analysis to structure this blog post.

Now let’s prepare ourselves for a showdown! ๐ŸฅŠ

 

Part 2: YouTube Ads 101

YouTube Ads 101

Let’s start with YouTube Ads.

โ€œYouTube has over 2 billion monthly logged-in users. And every single day, people watch over a billion hours of YouTube videos.” ๐Ÿ˜ฎ

I don’t know about you, but those stats make my head spin! Here’s a crazy table to showcase just how massive YouTube’s reach is:

YouTube StatMonthly Figure
Hours of video watchedOver 1 billion hours
Videos uploadedOver 500,000 videos
New users30+ million new users

 

So if you’re looking to get video ads in front of a crap tonne of eyeballs, YouTube delivers in spades.

Now, in terms of ad formats, YouTube offers:

  • Skippable video ads
  • Non-skippable video ads
  • Display ads
  • Overlay ads

The most popular are skippable video ads that play before, during, or after other videos. Viewers can skip them after 5 seconds. This balances relevance for viewers with impressions for advertisers. One of the main benefits of YouTube ads is their targeting options. You can target them by:

  • Demographics
  • Location
  • Interests and behaviours
  • Remarketing lists
  • Similar audiences

Pretty much anything you need to laser-focus your ads!

 

Part 3: Facebook Ads 101

Facebook Ads 101

Now onto the other heavyweight: Facebook Ads! This includes ads on Facebook, Instagram, Messenger, and the Audience Network.

The main ad formats are:

  • Photo ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Dynamic ads

And the targeting options are also robust:

  • Location
  • Age
  • Gender
  • Interests
  • Behaviours
  • Custom audiences

A key difference from YouTube is that Facebook has more advanced targeting based on first-party data:

  • Website visitors
  • App activity
  • Customer lists
  • Engagement with Facebook content

This makes retargeting dead simple. More on this soon!

 

Part 4: YouTube vs. Facebook – Costs

Now let’s break down the costs of ads on YouTube vs. Facebook.

On YouTube, there are two main pricing models:

  • CPV – Cost per view
  • CPV – Cost per completed view

The cost per view runs from $0.10 to $0.30+. Cost per completed view is where a viewer watches 30 seconds of your video or the duration if it’s shorter than 30 seconds. This runs from $0.20-$0.60+.

 

For Facebook and Instagram, it runs on an auction model for ad placements. You set a bid and budget, and Facebook automatically allocates it to get the most conversions. On average, costs per click range from:

  • $1-$3 for cold traffic
  • $0.50-$2 for warm traffic
  • $0.20-$1 for hot traffic

But with such a huge range of targeting options, your costs could be higher or lower.

 

Part 5: YouTube vs. Facebook – Performance

YouTube Ads vs. the almighty Facebook Ads

Now for the juicy bit: ad performance! Let’s look at click-through rates and conversion rates.

On YouTube:

  • Click-through rates: 0.5โ€“5%
  • Conversion rates: it depends on the offer, but 1-3% is common.

So, decent performance, but Facebook does edge it out.

On Facebook:

  • Click-through rates: 0.9โ€“10%
  • Conversion rates: 2โ€“4%+

“Facebook is generally used for entertainment or information. While YouTube is used to actually research and find products and services, YouTube visitors tend to be more purchase-ready.โ€

 

Part 6: YouTube vs. Facebook – Retargeting Ability

Another key area is retargeting. YouTube lets you create custom remarketing lists and target people who’ve watched your videos before. Pretty straightforward. But Facebook takes it to another level with its advertising platform and free organic reach.

You can retarget people who:

  • Visited your website
  • Viewed a certain page
  • Clicked a link
  • Filled out a lead form
  • Watched your video content

This means you can hit users with ads across multiple touchpoints based on their actions. And with Facebook’s Audience Network, you can even target users off-Facebook while they’re browsing other sites and apps!

 

Part 7: Which Should You Use?

So which platform wins this battle of the advertising titans? Well, the good news is…you don’t have to choose!

“Both YouTube and Facebook ads can bring in targeted traffic, leads, and sales for your business. I’d definitely test both out!”

Each platform has unique strengths:

YouTube Ads

  • Massive reach
  • Built-in audience for video
  • Powerful video ad formats
  • Strong targeting capabilities

 

Facebook Ads

  • Advanced targeting options
  • Retargeting on and off Facebook
  • More commercial intent
  • Higher click and conversion rates

So test different formats, creatives, and targeting on each platform. See what resonates best with your audience and optimise from there!

 

Part 8: Wrap Up

Both YouTube and Facebook ads can bring in targeted traffic, leads, and sales for your business

Phew! We’ve covered a lot of ground in this post comparing YouTube vs. Facebook ads. To wrap it all up:

Key Takeaways

  • Both platforms offer robust targeting and formats
  • YouTube provides reach; Facebook has higher performance
  • Costs vary but are broadly comparable
  • For best results, test ads on both!

At the end of the day, every audience and offer are different. Take the time to experiment across YouTube, Facebook, and beyond to see what moves the needle for your business! Now I’m thirsty after all that talking! Let me know which platform YOU think is better in the comments. ๐Ÿ’ฌ

 

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