Facebook Ads vs. YouTube Ads

Clash of the Titans: Facebook Ads vs. YouTube Ads – Which Reigns Supreme?

Table of Contents

The Great Debate: Facebook Ads vs. YouTube Ads

The online advertising world has two titans battling it out for supremacy: Facebook Ads and YouTube Ads. These heavy hitters each wield unique superpowers to help businesses reach potential customers. But which platform should you choose to propel your marketing campaigns to victory? Let’s analyse the strengths and weaknesses of both options.


Origin Stories: The Heroes Emerge

Facebook Ads and YouTube Ads

Once upon a time, two juggernaut platforms established themselves as go-to advertising venues:

  • Facebook – With laser-targeted ads based on interests, demographics, and behavior, Facebook can pinpoint specific audiences like a sniper. The typically low costs also appeal to smaller budgets.
  • YouTube – As the #2 search engine globally, YouTube provides a wide blast radius to hit larger crowds. Viewers tend to stick around longer to watch full videos, keeping an eye on ads.

Think of Superman’s heat vision vs. Batman’s batarangs when comparing these mighty platforms. But every superhero has an Achilles heel

Superman's heat vision vs. Batman's batarangs


Facebook VS Youtube Ads as Superman VS Batman


Breaking Down Their Powers and Weaknesses

Facebook AdsYouTube Ads
ProsHighly targeted to niche demographics. Cost-effective pricing structures.Massive reach to broad audiences. Video format keeps viewers watching ads longer vs. banner blindness.
ConsLimited reach beyond selected target groups. News feed ads are often ignored or scrolled past.Expensive minimum budgets. Producing quality video content presents a barrier to entry.

As we can see, each platform comes with distinct advantages and limitations.

Now, let’s explore how to best utilise their strengths while avoiding pitfalls.

Superman's heat vision vs. Batman


When to Use Each Heroic Option

The ideal platform depends largely on your goals, target audience, and budget.

Facebook's pinpoint targeting excels at B2B companies and ecommerce sites

For example, Facebook’s pinpoint targeting excels at:

  • Accountants seeking local small business owners
  • B2B companies that are promoting webinars to executives
  • Ecommerce sites driving purchases from existing fans


YouTube's broad scope is better for some people

Whereas YouTube’s broad scope is better for:

  • Musicians trying to gain new fans
  • B2C brands launching awareness campaigns
  • Nonprofits promoting donation drives or events


Pro Tip: Use Both!

You don’t necessarily have to choose just one platform. With nine ad formats on Facebook and six on YouTube, combining both can provide even better results.

85% of marketers find Facebook video ads effective, while 80% successfully use YouTube. So why not leverage both? A multi-channel approach allows you to capitalise on each platform’s strengths.


The Final Showdown: Which Hero Will You Choose?

The Great Debate: Facebook Ads vs. YouTube Ads

At the end of the day, the best platform depends on your marketing objectives and budget limitations.

For limited budgets and defined audiences, Facebook Ads are likely the hero you need. But if you have robust funding and want vast exposure, YouTube Ads may be your super-powered champion.

Of course, using both together when possible creates an unstoppable advertising alliance! Just be sure to closely track performance across channels and optimise accordingly. This way, you can determine the ideal balance to achieve marketing success.

Now, go forth and explore which option(s) can best help you save the day! And if you found this post helpful, feel free to share it with fellow marketers. Together, we can all become digital advertising heroes.

85% of marketers find Facebook video ads effective, while 80% successfully use YouTube




What are the cons of Facebook ads?

A few potential downsides of Facebook ads include:

  • They can get expensive, with no guarantee of results. The average cost per click is around $1, and costs add up quickly.
  • Increased competition means higher costs. More businesses advertise on Facebook now than ever before.
  • Ad fatigue is real. People gloss over ads or simply don’t notice them after being exposed to so many.
  • Your ads could get lost in the shuffle. The Facebook newsfeed moves quickly, so your ads may not get seen.
  • Detailed targeting means a smaller reach. Ultra-specific targeting limits the number of people who will see your ads.
  • Changing algorithms impact results. Facebook tweaks their algorithm frequently, leading to unpredictable results.

So in short—no guarantees! But used strategically, Facebook ads can still be very effective for many businesses.


Why do most Facebook ads fail?

The most common reasons Facebook ads fail include:

  • Poor targeting: If you don’t laser target your perfect audience, ads won’t resonate.
  • Boring creative: People scroll right past dull, untargeted ads. Creative should grab attention!
  • No clear CTA: Not directing people how to take action via a strong call-to-action.
  • Spamming the same ad: Repetitive ads cause fatigue and get ignored.
  • No testing: Set it and forget it rarely works. You have to test different elements.
  • No conversion tracking: If you can’t measure results, how do you know what’s working?
  • Chasing vanity metrics: Likes and shares don’t equal sales. Focus on conversions instead.

Tweak these common issues, and your Facebook ad success rate will improve dramatically.


Do Facebook ads still work in 2023?

Yes, Facebook advertising can still be highly effective in 2023 for many businesses! Here’s why:

  • Huge existing audience: Billions of people use Facebook daily. No other platform comes close in terms of reach.
  • Detailed targeting options: You can target users by location, age, interests, behaviors and more.
  • Visual creative formats: From images and video to carousels and Stories, you have options to catch attention.
  • Retargeting abilities: Remarket to people who have already engaged with your brand for higher conversions.
  • Conversion tracking: The pixel allows you to track actions people take after seeing your ads.
  • Flexible budget options: You can spend as little or as much as you want to achieve your goals.

In 2023, don’t expect Facebook advertising to be as cheap or easy as it once was. But with strategic testing and targeting, it still delivers results.


Are Facebook ads worth it anymore?

This depends on your goals, target audience, creative strategy, and overall marketing budget. For some businesses, Facebook ads are still hugely worthwhile. Reasons they can be worth the investment:

  • Massive reach: Over 2 billion monthly active Facebook users means a huge potential audience.
  • Dialed-in targeting: No platform lets you target niche audiences as precisely as Facebook.
  • Visual ad formats: Video, carousels and Stories enable you to grab attention creatively.
  • Audience insights: Facebook’s data helps you understand your customers better.
  • Retargeting abilities: Remarket to past site visitors via pixels to drive conversions.
  • Performance tracking: Measure precisely how your ads are performing to optimize efforts.

However, for smaller businesses with limited budgets, Facebook ads may not be the most profitable channel nowadays compared to other options like SEO or email marketing. Test a small budget to start. If you see a positive ROI, expand. If not, reassess.


Are Facebook ads worth it for small business?

For many small businesses, Facebook ads can offer a worthwhile return on investment if executed correctly. Reasons they make sense for small biz owners:

  • Targeting capabilities: Zero in on your ideal local audience more easily.
  • Visual ad options: Use video and images to share your products, services and brand personality.
  • Audience insights: Learn more about your existing and potential customers.
  • Start small: Test a small daily budget first, then scale up if profitable. Flexible!
  • Measure results: Track conversions and ROI precisely to understand what works.
  • Support objectives: Build awareness, increase website traffic, promote events and more.

However, small business owners need to be strategic about testing to find a profitable approach. To maximize value, focus on dialed-in targeting and creative that speaks directly to your niche audience. Monitor performance data closely and only increase spend if the metrics justify it.


How much does it cost to put an ad on Facebook?

The cost to run Facebook ads varies significantly based on factors like:

  • Your targeting parameters and bid strategy
  • Level of competition for your target audience
  • Time of year (holidays are more expensive)
  • Ad format (video vs image) and placement


Some typical Facebook ad costs:

  • Average CPC (cost per click): $0.97
  • Average CPM (cost per 1,000 impressions): $7.19
  • Average CPL (cost per lead): $5.83

Many advertisers start with a daily budget between $5-10 to test performance before increasing to $100-200+ per day.

Overall, focus more on the return you get vs raw cost. Aim for a positive ROI.


How much does it cost to run Facebook ads for a month?

The cost to run Facebook ads for an entire month can range quite a bit, for example:

  • Small business: $500 per month
  • Medium business: $2,000 per month
  • Enterprise brand: $50,000+ per month

Most experts recommend starting with $100 per day over a couple weeks, tracking performance, then adjust budget up or down to hit your target ROI. Long term, plan to invest 10-20% of your marketing budget into Facebook ads to achieve results. For small businesses, aim for $500-1000 per month. For larger companies, $5-10k monthly is more realistic.

Of course, test a range of budgets to find the sweet spot where your return justifies the spend. There are no fixed rules!


How much do fb ads cost 2023?

In 2023, here are average Facebook ad costs:

  • CPC (cost per click): $0.97
  • CPM (cost per 1000 impressions): $7.19
  • CPL (cost per lead): $5.83

Costs have continued rising in recent years due to factors like:

  • Increased competition as more advertisers enter auctions
  • More ad placements leading to ad fatigue
  • Apple iOS privacy changes impacting targeting and tracking

Expect to pay 15-30%+ more for Facebook ads in 2023 compared to recent years. Focus on dialing in targeting and testing creative to still get results.


How much does Facebook advertising cost per month?

Monthly costs for Facebook advertising vary widely based on your business size and goals. Some typical budgets:

  • Small business: $500 – $1,000 per month
  • Medium business: $2,000 – $5,000 per month
  • Enterprise brand: $10,000+ per month

Industry benchmarks show that most marketers invest 10-20% of their total marketing budget into Facebook ads. Aim to start small, tracking ROI as you go to determine an optimal monthly spend where you get a worthwhile return from Facebook advertising. There’s no one-size-fits-all cost figure per month across the board.


How much do 1,000 Facebook ads cost?

The cost for 1,000 Facebook ad impressions or views (also called the CPM) averages around $7.19 as of 2023 across all industries. So hypothetically, here is how much 1,000 ad impressions could cost on Facebook:

  • At a $7 CPM, 1,000 impressions = $7
  • At a $10 CPM, 1,000 impressions = $10
  • At a $15 CPM, 1,000 impressions = $15

But the CPM can vary significantly based on your target audience, positioning, time of year and other factors that impact ad auction competition.

Some additional context on common pricing metrics:

  • CPC (cost per click): $0.97 average
  • CPL (cost per lead): $5.83 average

Rather than focus solely on reach metrics like impressions, prioritize real business results from your ads.


What is the average cost per lead on Facebook?

According to the latest data, the average cost per lead (CPL) on Facebook is $5.83 across all industries. The cost per lead specifically for Facebook Lead Ads is $32. However, average CPL varies widely by industry. For example:

  • Legal Services: $78 CPL
  • Automotive: $59 CPL
  • Real Estate: $47 CPL
  • Ecommerce: $27 CPL

When evaluating CPL benchmarks for your niche, focus on your customer lifetime value as well. A CPL of $100 could still be profitable if your average customer spends $500 long-term. Test different audience targeting and bidding strategies to optimize your CPL on Facebook while still hitting your overall ROAS goals.


What is a good cost per click on Facebook?

The average Facebook ad CPC (cost per click) across industries is currently $0.97. However, a “good” CPC depends on your profit margins and customer lifetime value. As a general benchmark, aim for CPCs at or below these thresholds to start:

  • Ecommerce product ads: $0.50 CPC
  • Software as a Service: $2-3 CPC
  • Lead generation offers: $1-2 CPC

If you have high-ticket products or services, you can likely sustain higher CPCs while still profiting. Focus more on your target return on ad spend (ROAS) goal versus chasing the absolute lowest CPC. Also prioritize landing page conversion rates, not just clicks. Here’s a useful calculator for ya: https://www.omnicalculator.com/finance/roas


Why did Facebook charge $10?

The $10 charge some Facebook advertisers see is likely referring to the minimum campaign budget to run ads.

Here’s a quick explanation:

  • Facebook requires that ad campaigns start with a minimum budget. This is $10 per day currently.
  • This doesn’t necessarily mean you’ll spend $10 daily. You set a total budget cap.
  • If your daily minimum accumulates to over $10 rapidly, the ad run can still end at your budget cap.
  • The $10 minimum simply prevents ads from running inconsistently with very low budgets.

So don’t be scared of the $10 minimum budget! It doesn’t lock you into a huge upfront spend. You control the total budget and duration. This minimum also encourages advertisers to test Facebook ads more seriously, leading to better performance data all around.


Why are Facebook ads so expensive?

A few key reasons Facebook advertising costs keep rising:

  • Auction-based pricing – Advertisers bid against each other for ad placements, driving up prices. Higher demand = higher costs.
  • More ad placements – Facebook has massively grown available ad inventory across its apps. More supply drives down costs normally, but increased competition counteracts this.
  • Detailed targeting – Ultra-precise demographic, interest and behavioral targeting comes at a premium price point.
  • Tracking changes – iOS privacy updates have made tracking conversion data more difficult, forcing flat-rate pricing models that reduce the ability to optimize spend.
  • Economic conditions – During periods of high inflation, advertising costs across many platforms tend to trend up.

In short – changes to Facebook’s ad auction model, targeting capabilities, and measurement practices have together contributed to steadily rising costs year-over-year. Master strategic bidding and creative testing to still get results.


How much does advertising cost for a small business per month?

Most small businesses allocate between $500 – $3,000 per month to advertising, depending on goals. Here’s a breakdown of realistic monthly ad budgets by marketing objective:

  • Brand awareness: $500 – $1,000
  • Lead generation: $1,000 – $2,000
  • Website conversions: $2,000 – $3,000
  • Foot traffic: $1,500 – $3,000

As a new small business, plan to invest at least 10 percent of your projected monthly revenue into advertising once you launch. For example, if you expect $5,000 in monthly sales, budget $500 for advertising to start and adjust monthly based on performance. Take advantage of flexible daily budgets and schedule ads during your highest converting days.


What is the minimum amount to run ads on Facebook?

Currently, Facebook requires a minimum daily budget of $10 per ad set to launch a campaign. This minimum spend applies separately to each ad set.

So for example:

  • 1 ad set = $10 minimum
  • 3 ad sets = $30 minimum ($10 each)

This doesn’t mean you have to actually spend $10 daily on an ad set. You choose a total budget cap for your campaign duration. The $10 daily minimum simply prevents ads from serving inconsistently due to low daily budgets. Once you launch a campaign, you can adjust the budget and schedule as many ads you want.


What is a good amount to spend on Facebook ads?

A good Facebook ad spend depends on your business size, margins, and customer lifetime value (LTV).

As a general guideline for initial testing:

  • Early stage startups: $100 per day
  • Established small business: $200-500 per day
  • Mid-size companies: $500-1,000 per day
  • Enterprise brands: $2,000-5,000+ per day

Aim to dedicate 10-20% of your overall marketing budget to Facebook advertising long term. Focus more on your target return on ad spend (ROAS) versus chasing a fixed daily budget amount. Only increase if metrics justify it.


Is $1000 enough for Facebook ads?

Whether a $1,000 monthly Facebook ad budget is “enough” depends largely on your:

  • Business size and profit margins
  • Campaign objectives
  • Target cost per conversion

For an early-stage startup testing demand, $1,000 per month is a great starting point. For larger businesses pursuing aggressive growth, you may need $5,000+ monthly for Facebook advertising to move the revenue needle. Rather than getting fixated on a firm number, implement conversion tracking and watch your cost per result. Expand your budget if you have a viable ROAS. Start small if you are uncertain.


Does $5 Facebook ads work?

Yes, $5 per day can work for Facebook advertising if spent strategically.

$5 per day breaks down to $150 per month. This is enough for most businesses to:

  • Test multiple small ad sets with interest and behavioral targeting
  • Experiment with different visual creative
  • Gather data on best performing audience and creative
  • Get an initial sense of cost per conversion or purchase

With $5 daily, focus on a single campaign objective like website clicks or engagement. Limit targeting and placements. Once you find winning combinations in the experiment stage, scale up budgets.


Is $1 a day enough for Facebook ads?

While Facebook’s $10 daily ad set minimum prevents running ads consistently at $1 per day, you CAN still use $1 per day during testing. The key is setting rules to pause poor performing ads.

For example, target $1 per day to a test audience. Set a rule stopping ads if cost per result exceeds $X. When the test ad set hits the rule and pauses, launch a refined version. This approach lets you maximize a micro-budget by only running ads delivering the desired outcome cost.

While $1 per day limits scale, it can help early-stage businesses determine messaging and creatives that resonate at the lowest cost.


What is the $50 limit on Facebook ads?

Facebook does not have a general $50 limit for advertising. However, there ARE a few instances where $50 is significant:

  • $50 minimum first payment – Pages running ads for the first time must make a minimum $50 payment to fund their ad accounts via credit card, PayPal etc. This prepayment confirms you have a funding source.
  • $50 minimum additional payments – After your first payment, future payments must be at least $50 minimum when manually adding funds. Autopay through invoicing has no minimum.
  • Spending limit notifications – Page owners can choose to receive notifications when ad account spending exceeds defined thresholds like $50 to stay on budget.

So in summary – no universal $50 limit, but Facebook does use $50 minimums related to adding funds and monitoring budgets.


How much Facebook pays for $100,000?

Unfortunately Facebook does not directly pay money or revenue share when pages hit $100,000 in ad spending or other milestones. Instead, pages spend $100,000+ on Facebook advertising with the aim of driving business results and positive ROI through their own products, services and website conversions.

The ONLY spending thresholds that unlock formal incentives are:

  • Explore $500 offer – Spend $500 within 60 days for 12 months free access to Explore education hub
  • Account management – Get assigned an expert Account Manager after spending $40,000/month for 3 straight months

So while big advertising milestones don’t trigger direct payouts, they can correlate to huge business revenue if optimized effectively!


How much Facebook pay for 1,000 views?

Unlike YouTube, Facebook does not directly pay pages per 1,000 video views or impressions. You pay Facebook to show your ads and sponsored posts to viewers. However, ads and organic posts that hit 1,000+ views can still generate significant business value indirectly:

  • Build awareness – Views communicate your brand messaging to more potential customers.
  • Lower cost per result – More reach for the same ad spend lowers average cost metrics.
  • Social proof – High view counts can increase perceived authority and trust.
  • Gather data – View metrics help inform future content strategy.

For businesses, focus on views that convert to measurable objectives like email sign ups, link clicks and purchases rather than just vanity metrics.

In summary – Facebook doesn’t pay directly for views or impressions, but more reach and engagement still benefits brands strategically.


How do I reduce the cost of Facebook ads?

Top tips to decrease Facebook ad costs:

  • Set specific bid targets based on conversion value. Don’t just use automatic bidding.
  • Tightly define your target audience filters and placements.
  • Create separate ad sets for different objectives like traffic vs conversions.
  • Test conversion optimization changes on your website first.
  • Make the most engaging visual ads possible – video, carousels etc.
  • Only run ads during highest converting days and hours for your niche.
  • Pause poor performing ads rapidly, letting winners run.
  • Monitor cost per result metrics daily, optimizing targeting if CPA rises.

Essentially – maximize relevance through strategic audience filtering, bidding tactics and great creative. Let data guide optimization decisions.


How can I run cheap Facebook ads?

Beyond the core cost reduction tips, a few more ways to decrease Facebook ad spend:

  • Run video and image ads without automatic placements to lower bids.
  • Consider Instagram only ads if highly visual content suits your business.
  • Set a hard average cost per result target that pauses ads if exceeded.
  • Schedule ads during seasonal dips and lower-demand weeks when rates can drop.
  • Test different bidding tactics in each campaign like CPC vs conversion bidding.
  • Make the post with your best organic reach into an ad to start with social proof.

Getting Facebook advertising costs down requires extensive testing and vigilance. But with the right small business approach, you can absolutely run effective Facebook ads on a budget.


How do I run Facebook ads?

Here is a step-by-step guide to running your first Facebook ad campaign:

  1. Set up Facebook business manager – This manages your ad accounts.
  2. Create Facebook ad account – You can have multiple. Best to start with one.
  3. Set campaign objective – Website traffic, conversions, etc. This focuses your ads.
  4. Choose audiences – Target who will see your ads based on detailed filters like location, interests, behaviors.
  5. Create ad creative – Eye-catching images, video and/or carousels.
  6. Set up tracking – So you can monitor cost per result and optimize.
  7. Establish bid & budget – Daily and lifetime campaign spend caps.
  8. Launch campaign – Your ads will start showing to your audiences.
  9. Analyze data – Review performance reports to identify winning combinations.
  10. Optimize – Kill underperformers, scale what works best, test new creative. Continual process!

It takes some learning but you can create successful Facebook ad campaigns with this blueprint.


How can I boost my Facebook posts for free?

Unfortunately since Facebook is an advertising platform, there is no way to formally “boost” organic page posts for free to more of your audience. However, you can expand organic reach at no cost with smart posting strategies:

  • Post your best content during peak engagement windows for your audience.
  • Use relevant hashtags and tag pages to help people discover your posts.
  • Encourage viewers to like, comment, share posts to spread via word-of-mouth.
  • Promote top posts across other channels like email lists and Instagram.
  • Invite existing followers to turn on post notifications so they never miss an update.

Essentially, put thought into WHEN and HOW you post rather than expecting to freely boost reach instantly. Let quality and word-of-mouth spread your content further.


How do I boost my personal posts on Facebook?

Regular personal Facebook profiles currently don’t have access to paid post boosting like Pages do. However, you can expand the organic reach of personal posts for free using these tactics:

  • Post at peak times when friends are most active on Facebook. Usually early evenings on weekdays or weekend afternoons.
  • Engage friends in comments and ask profile visitors to like/share the post to help spread the message further.
  • Use hashtags and tag friends in the post caption to signal relevancy to different connections.
  • Set your post visibility to Public rather than Friends if you want to reach beyond direct contacts as well.
  • Promote personal posts on other channels you use like Twitter, Instagram Stories or group chats to drive viewers.

Essentially, getting more eyeballs on personal posts requires engaging your friends and networks directly in the content vs paid boosting.


How long do Facebook ads last?

When launching a Facebook ad, you choose whether you want it scheduled to run continuously until manually paused or stopped on a specific end date.

So Facebook ads can last for:

  • A predetermined time frame you set like 7 days or 2 weeks.
  • As long as your total campaign budget lasts.
  • Until results dip and you manually pause poorly performing ads.

Many advertisers opt to set an end date 2-4 weeks out from launch to evaluate performance. However ads part of an “always on” strategy run indefinitely with refreshed creative as long as they meet result and cost thresholds. There are no rules set in stone around ideal Facebook ad duration. Set schedules based on your business needs!


How many days should you run a Facebook ad?

As a general best practice, aim to run new Facebook ad sets for a minimum of 10-15 days before assessing performance. It takes time (usually 100+ impressions) for Facebook’s algorithms to optimize new ads to your best potential audiences.

After 10-15 days, pause ads clearly underperforming. But give assets showing positive momentum or optimization longer (4+ weeks) to continue improving results over time through seasoning and machine learning refinement. Check your ads daily, but don’t jump to conclusions positive or negative without sufficient data. This 10-15 day minimum offers enough time to gather statistically significant data to make informed decisions about killing or continuing ads.


How often should you use Facebook ads?

Most businesses achieve the best Facebook advertising results using ads consistently on an ongoing basis rather than one-off campaigns sporadically.

Here are 5 key benefits of ongoing Facebook ads:

  1. Accumulate data on highest converting audiences, placements and creative over time.
  2. Build increasing social proof and authority with larger budgets and impressions.
  3. Condition your audience to recognize and trust your brand through repetition.
  4. Take advantage of Facebook’s lookalike audience modeling capabilities.
  5. Enable Facebook’s algorithms to further optimize delivery and results through seasoning.

For these reasons, maintain at least a small always-on Facebook ad presence optimized to key business objectives rather than ads here and there. Consistency converts! What frequency and budget is right for your business depends on the return you see from ongoing investment.


How long until Facebook ads are profitable?

Results timelines vary, but most advertisers see Facebook ads enter profitability typically between 30-90 days after launching initial tests.

Assuming you:

  • Implement accurate conversion tracking
  • Build optimized landing pages
  • Create attention-grabbing ad creative
  • Target engaged audiences

You can expect first signals in 10-14 days if assets resonate or need refinement. Give new assets about 30 days to gain enough data for informed optimization decisions.

Within 90 days, winning combinations result in positive ROI at scale based on accumulated data.

Be patient yet vigilant with testing, measurement and tweaking to reach the point where Facebook ad profitability sustains itself through continual improvement.


Do Facebook ads make you money?

Yes, Facebook advertising can make money for your business if approached strategically with realistic expectations. The key is tracking real conversions from ads that increase revenue directly, like:

  • Sales from your website or brick & mortar store
  • New customer registrations and leads
  • App downloads, subscriptions, or in-app purchases

If done right, the money you make from these conversions will exceed ad spend over time. However, Facebook ads focused on vague “reach” or engagement alone rarely pay for themselves without a conversion plan. Approach Facebook ads like any investment – seeking an ultimate positive return on spend based on income generated vs costs. This takes continual testing and optimization based on performance data but delivers results for many advertisers diligently using the platform.


What is the 20 rule on Facebook ads?

The “20% rule” is an informal Facebook advertising best practice recommending that advertisers should refresh their ad creative when click-through rates dip below 20% of the original rate. The logic is that ad fatigue starts setting in once engagement drops significantly from initial levels. By constantly testing new images, videos, captions or formats, you can keep interest higher for longer. This benchmark ties directly into Facebook’s “three great ads” philosophy as well – successful campaigns always have multiple creatives in the mix to stave off fatigue. Aim to build ad sets with at least 3 highly relevant assets, monitoring when their 20% threshold hits to know when fresh creative is needed.

What is better Google ads or Facebook ads?

There is no definitive “better” between Facebook and Google Ads overall. Each platform has distinct strengths for different goals:

Google Ads strengths:

  • Strong intent targeting for lower-funnel searches
  • Lead gen and e-commerce focus
  • Flexible placement beyond just Google owned properties


Facebook Ads strengths:

  • Massive reach for upper funnel brand building
  • Creative formats like carousels and video
  • Audiences not necessarily searching or in-market
  • Lookalike modeling of custom audiences

Typically Google Ads excel at targeting users actively searching or demonstrating interest signals for direct response. Facebook reaches broader audiences earlier in journey for awareness. For best results, most brands use both platforms synergistically based on unique strengths.


How much does it cost to advertise on Google and on Youtube?

Current average costs to advertise on Google and YouTube include:

Google Ads

  • Cost per click (CPC): $1.32
  • Click-through-rate (CTR): 1.91%


YouTube Ads

  • Cost per view (CPV): $0.010 – $0.030
  • View-through-rate (VTR): 10.0%


Factors impacting costs:

  • Targeting parameters
  • Ad format (video vs display)
  • Landing page relevance
  • Time of year
  • Overall demand and auction competition

YouTube advertising specifically can be very affordable for short videos at high volume. Start with a daily budget of $25 and gather performance data before scaling. Monitor cost per conversion metrics closely as you optimize for positive ROI across Google and YouTube.



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